You want to revise your sales strategy for one of your products, for your company, for one of your markets possibly in export, you want to check your current situation regarding your quotations compared with your competitors, be better placed on the market, increase your global benefit or plan your future, then check our division ‘strategy' which contains the following actions:
Products marketing-mix
Revision of your mix products and the estimation of the features for each products or range of products taking into account the packaging, the delivery possibilities, the capacity and restrictions of the production, the return benefits in function of the expected quantities or even risks that are taken
Price analyse and sales conditions
The study of one product in relation to your production costs, the transport fees linked to the transport mode and delivery destination with the proposed incoterm conditions taking into account the port and customs fees when the market is in export, the type of payment and banking fees due to the given delay of payment and change risks or recovery fees as well as possible commissions abd other commercial costs and all this in comparison to competition and local targeted market true possibilities
Place position and brand image
The analysis of your price position related to other parametres such as quality in function of the quantity (request) and to competition or also the analysis of the image you want to show and the true one perceived by the market itself in comparison to the other producers or service suppliers
Promotion, advertising and information
The study of the promotional strategy in order to develop your targeted market with defined products through the creation of documents and brochures, mailing actions, ad campaign with their impact study in regards of the selected media such as dedicated magazines to your industrial activity, the selection of exhibitions and other seminars, conventions and conferences, as well as direct B2B actions to be performed in order to achieve the defined price and quantity targets while verifying the subsidies available from official organisations among which in Belgium the AWEX or Vlaamse Export, the Walloon Region, Chambers of Commerce (CCI), etc.
Sales organisation Distribution network and agents management
The revision of the composition of your sales team according to a geographical, socio-cultural, linguistical, technical or relational division in taking into account the sectorial division of the dediacted products and services, including the means and tools set at the disposal of the members of your team, the way of control of the trend to achieve the targets and the different means available to motivate the team with in consequence the possibility to create a distribution and agents network in relation to the local restrictions and defined targets.
New products launch
The initialisation of distribution of a new product on a market using all previous techniques while taking into account the adaptation parameters and classical reservation to change as well as technical risks due to ‘youth errors ' of the production process or variables of the new service
Do not hesitate anymore to take contact with us to verify the different possibilities adapted to your company, your products and/or your services.
